From idea to MVP in 8 weeks — a founder's playbook

How we compress validation, design and engineering into eight weeks without cutting the corners that matter.

Most founders we meet have spent months talking to designers, months hunting for engineers, and still don't have a product in front of users. Here is the eight-week sequence we run instead.

Week 1 — Scope & validate

Before a single Figma frame, we run a discovery sprint: founder interviews, jobs-to-be-done analysis, and a one-page product brief. We agree on the one problem the MVP solves and cut everything else.

Weeks 2–3 — Design

Wireframes on day one, high-fidelity flows by the end of week three. We design the screens that carry 100% of the experience and let you run a prototype to ensure alignment.

Weeks 4–6 — Build

Engineering runs in two-week sprints (with a demo of what was done in that sprint for progress report), depending on the timeline for delivery, the sprint runs continually. We ship to a staging URL from day one so the founder can click through real screens, not mockups.

Week 7 — Hardening

QA, accessibility, analytics, error tracking, auth flows. The boring work that separates a demo from a product.

Week 8 — Launch

Production deploy, smoke tests, monitoring dashboards, and a handover note. Then we hand over — or stay on as the product team.

Note on scope. "MVP in 8 weeks" doesn't mean every product fits. A more complex product with multiple integrations won't.

If you're sitting on an idea, tell us about it. We'll scope it honestly — including if eight weeks isn't realistic.